I’m luv’n it!
I’m loving the interim mayor San Francisco Ed Lee’s Social media hustle right now.
San Francisco has had an interim mayor, Ed Lee, who was appointed to the role after then-Mayor Gavin Newsom was elected Lieutenant Governor of California.

Mr. Lee took the job as a temporary replacement. Now the city of San Francisco wants him to stay and pressed him into breaking his promise not to run.  He has officially thrown his hat in the game and ready to take on the role as full time real Mayor of San Francisco.

All the mayorial candidates are using social media, content marketing and search marketing to varying degrees of success, but Mayor Ed is currently leading the pack in social buzz.
His campaign staff recently dropped a parody video of MC Hammer’s smash hit “2 Legit 2 Quit.” The video features heavy hitters including Google’s Marissa Mayer, the Giant’s Brian “Fear the Beard” Wilson, Twitter’s Biz Stone,  YouTube’s Hunter Walk, will.i.am and 49ers legend Ronnie Lott and more. I’m Luv’n it!

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Groupon is taking a beating by a few critics. Is it over valued? Is it a “tech Company”? Is it a disaster waiting to be exposed? Well, one person thinks so. Her name is Sucharita Mulpuru.

Sucharita Mulpuru, an e-commerce analyst with Forrester Research, hasn’t minced words when it comes to Groupon. She has called the company “a disaster” and a “shill that’s going to be exposed soon.”

She also questioned the notion that Groupon is a fast-growing company and suggested that the money the company spends on marketing has enabled it to appear to be fast growing. “They spend $1.50 to make $1.00 back,” she said. “Most companies don’t have the luxury of spending absurd amounts of money to make back a fraction of what they spent.”

Mulpuru even questioned the way in which Groupon has positioned itself. Because technology companies are attractive to investors, Groupon has positioned itself as one. But Mulpuru said that the company is much more akin to a marketing and advertising company than a technology startup.

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After several complaints by self-professed Christian religious groups about an AXE ECITE  body spray commercial that featured beautiful fallen Angels smashing their haloes on the ground was quickly yanked from South African television channels.

The women fall from the sky in an Italian village in order to find and smell the man who has caused them to leave Heaven tossing away their haloes in order to get intimate with a guy wearing Axe.

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My man and social media guru, James Andrews of Socialpeople.tv will be on a the panel this week at SHiftNCY this Tuesday 9/27. The panel will definitely be insightful and informative,  Any time James speaks it always is.

Here is the outline of the topic flow of discussion for the panel. As the crowd grows louder through the rise of social networking and technology advancements, traditional media must find new ways to join the conversation. #Shift panelists will share the strategies they use to not only reach, but engage their audiences. Speakers from Social.TV, OMD, Social People and Edelman Digital.

ABOUT SHIFT: THE CONCEPT

The unprecedented amount of information, connectivity, energy and creativity happening in the world today is redefining how we work. #ShiftNYC is a four-day event that will address collaboration and what we know as “work”, from the spaces where we work to the products we create. Hosted by audio, web and video conferencing provider PGi, each day will highlight a different theme – including social enterprise, interactive media/social TV, the new work life, socializing investor relations and integrating creative strategy.

I you are in the social media game, then you need to be here getting your hustle right.
Social Media Week is going down this week in Los Angeles. Social Media Week is a multi-city global conference connecting people, conversations, and content around emerging trends in social and mobile media. This week there will be over 75 events hosted at locations all over the Los Angeles. Social Media Week attracts CEO’s, entrepreneurs, brand managers, journalists, bloggers, CMO’s, social media strategists, artists, activists and media technology. Check it out lots of interesting panels and discussions going on.

Check out the schedule here.

Wednesday September 21st. SOUNDCTRL X Turntable.fm Event featuring DJ Wooooo
SoundCtrl.com is NYC’s premiere event platform for the convergence of music and digital media conceptualized by a group of music industry professionals and senior executives in digital media and technology. In addition to building a vibrant online community, SoundCtrl will also host a series of monthly events featuring industry leaders and New York based music and technology companies.

This event is going to be the first live Turntable.fm. The night will feature discussion and Q&A with co-founders, Billy Chasen and Seth Goldstein. The musical entertainment selection will feature Turntable.fm’s most popular online DJ – DJ Wooooo. Alongside an online DJ at home, one in the audience, and a celebrity DJ, turning the Turntable.fm experience to a live party.

WHAT IS Turntable.fm?
Turntable.fm is an interactive online music chat-room that streams music chosen by a variety of online DJs in the room. The DJs create playlists and the station rotates between these playlists allowing users in the room to vote on how “lame” or “awesome” each specific track is.

*This is by invite only so please RSVP to Generator@SoundCtrl.com but admittance is not guaranteed*

Das Racist are doing their thing. I been peeping these dudes for a while now since they dropped the “Sit down, Man” Mixtape cosigned by Mad Decent and Diplo. I’m Feeling their movement.  Last week MTV’s Buzzworthy Blog posted a censored version of Das Racist’s new video for “Michael Jackson”, from their debut full-length album Relax.  Now you Below, you can peep  the full, uncensored Director’s Cut from directorial team Weird Days,   complete with extended intro and outro..

Statistics and data on how smartphones are creating smarter shoppers.

The Microsoft TAG team has released a  infographic focused on intelligent smart phone shopper actions and flow.  Mobile Commerce Revolution: Smartphones & Smarter Shoppers looks at the data behind how high tech consumers use smartphones to compare prices, look-up coupons, make purchases with their smart phones.

Online Email Music discovery portal RCRDLBL.COM now include hip hop, rock and dance verticals.  Subscribers can now receive weekly emails showcasing free music in all three genres curated by an editorial team. Emails will be targeted based on user preference. To launch the new genre’s, RCRDLBL.COM has teamed with three artists to curate exclusive downloadable playlists:

•  Tuesday / Hip Hop / Yelawolf
•  Wednesday / Rock / Nick Zinner (Yeah Yeah Yeahs)
•  Thursday / Dance / Tiesto

This should make their subscriber base explode.

Every day this week, the people over at Hypebot will be giving away free beta invites to some of the most promising companies in music technology.

So far the have offered beta invites for:

MONDAY: Serendip.me

Serendip.me  allows users to “listen” to the sound of their social network, turn friends into personal DJs, and discover more people who share their taste in music. GET INVITE

TUESDAY:Mobile Backstage

This App has been employed by all the major label and numerous indie artists such as Lykke Li, You Me At Six, and Black Label Society and the new Facebook option brings the same utility to engage, mobilize and monetize any artist’s virtual tribe of fans. GET INVITE

info Via: hypebot.com